Hi, I'm Lindsey
Suffering from endometriosis for years and experiencing a long and heart-shattering fertility journey had a profound impact on my life. For me, it not only affected my personal life but also changed the trajectory of my career. After years of battling infertility, I made the bold decision to leave corporate America and become a freelance copywriter, using my voice to bring awareness to women's health and infertility struggles. I discovered the importance of educating women about their bodies and empowering them to take control of their reproductive health.
Copywriter
Freelance
2019 — Present
My responsibilities include:
Incorporate the brand voice and brand standards across all marketing and sales communications touch points.
Conducting thorough research on target audiences, industry trends, and competitors to inform and optimize copywriting strategies, resulting in higher conversion rates.
Analyze metrics such as click and open rates to report on campaign success and guide future copywriting strategies.
Regular editing and reviewing of copy throughout the entire process. Responsible for taking direction from stakeholders and reworking the copy until it matches the campaign's intent and audience needs.
SEO copywriting elements. Keyword mapping and on-page SEO factors such as headers, titles, and meta descriptions.
Associate Project Manager
Our Touch Inc.
2017 — 2019
My responsibilities included:
Created high level email marketing campaigns, white papers, and other marketing content as needed for HP Inc. & AMD.
Responsible for the day-to-day management of client campaigns, including budgeting, optimizing, forecasting, and reporting.
Tracked ROI and metrics to measure and recap campaign performance to clients on large-scale integrated sponsorship initiatives.
Developed and implement marketing for campaigns, events, and webinars.
